"Gamification" framework has been embraced by a lot of companies in the recent years and the likes of Zynga,
Foursquare, Badgeville have succeeded tremendously by either
implementing gamification features for virality or for developing a
relative royalty / reward system.
Personally, I am always fascinated by the applications of
gamification in the workplace. I discussed in an earlier post how
gamification can help brands expose their true work culture to prospective employees. Despite numerous success studies and sheer simplicity of gamification principles (perfect implementation is a tough ask though),
there haven’t been too many case studies emerging where enterprises
have implemented gamification techniques in unique and innovative ways
to improve employee engagement or to make work FUN.
What is heartening to see is that some of the interesting gamification applications are coming
from large scale enterprises like IBM, Deloitte, SAP AG etc. as these
companies strive to take the boring out of the workplace. The
applications range from very simple ones like awarding badges based on
meeting specific milestones or morphing a CRM system to look like a golf
course ( I personally loved this gamification implementation by SAP AG)
What you see in the image is an application that SAP provides its
sales rep. Golf Balls represent "leads" and have detailed information
about the leads and users can drag these leads into the holes (assign
the lead to a specific sales representatives)
Now there may not be something groundbreaking about this, but it sure
sounds and looks fun instead of having a system wherein you fill data
in lots of boxes and then assign a lead to a rep by choosing the name
from a drop-down.
Badge based applications are the most commonly used when it comes to bringing gamification into the enterprise.
Badge based applications can be highly customized but they tend to
deliver one thing nonetheless – making the employee feel special. It can
be in the form of bragging rights, recognition or monetary rewards but
badges offer a sense of achievement (akin to becoming a mayor in Foursquare).
What are your thoughts on gamification in the enterprise?
If you are aware of more interesting cases where enterprises have
implemented gamification techniques in interesting and unique ways, do
share with us!
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