Are you using YouTube videos for your business just by uploading
videos like an average user? You need to realize that YouTube is not
just any other video hosting platform. It has many powerful tools that
you could use to generate traffic on your website and promote your
business.
If you are using YouTube to promote your business, make sure you use the following tips.
Upload a variety of videos frequently
A great way to promote your products, services and business as a
whole is to create videos that range from showing viewers how to use the
product, podcasts from non-confidential meetings, slide presentations,
interviews with customers as their testimonials and so on.
Maintain interactivity by giving regular video responses, hosting
contests, polls, giving out freebies etc.
Create a playlist of related
products or services grouped together so that a viewer is automatically
directed to one video after the other.
Make a customized YouTube channel
If you are randomly uploading your business videos on YouTube, you’re
making a terrible mistake. It is extremely important to represent your
business logo, color, aesthetic, formal details etc together on a YouTube channel. They go a long way in business branding and brand recall!
The best part about using a channel is that users can subscribe to it
and receive email alerts and reminders about every single update that
you may have posted. A Youtube Channel is a great packaged way of
representing your all the details of company on Youtube at once.
Promote and embed your YouTube links on other forums
You may have a fantastic regular updated channel, lots of amazing
videos and interactive business content, but all that is no good until
you have people watching it. You must aggressively embed and promote your YouTube URLs in other related forums and through advertising.
A great way of using YouTube for your business would also be to embed
your company’s YouTube channel in your email signature. Tweet about
your YouTube videos and Facebook them regularly. If your followers see
your active participation with YouTube, there are more chances of your
videos being watched.
Use YouTube’s lesser known features
YouTube is power packed with innovative features such as annotations,
which is the text that you can place within the video, YouTube Insight
which will display your channel’s performance in detail, AudioSwap,
Language Options, Quick Capture and much more.
Also, you must follow YouTube’s official blog and ‘TestTube‘ to make use of their new and upcoming services regularly.
Don’t miss out on the details
Are you missing out on the small details of YouTube such as adding
tags to your videos, enabling comments, writing video captions, using
keywords in your description text, placing your videos in the correct
categories and so on? If you think these details are small enough to be
ignored, you’re wrong. You will be able to generate traffic and promote
your business only when you make sure that you’re utilizing the power of
YouTube in every possible way.
The statistical importance of YouTube is so high
that it is impossible to ignore it as a medium to promote your
business. With Billions of people spending an average of a few minutes a
day on this popular video hosting service, you can take your business
to the next level if you harness the power of YouTube effectively.
Take a look at this Youtube Infographic which was released few months back by Google!
Youtube Infographic
Are you convinced now that Youtube is a indispensable tool for your business ?
No comments:
Post a Comment