There is a folklore in India which goes like this. A village has
never seen an elephant. One day an elephant came to the village and
every villager was happy to see it. Some fed it, some bathed it and some
worshipped it. The village was happy with the elephant.
One day a villager got inquisitive and popped up a question. What
would be elephant’s fart like? Now that’s a valid question worth
pursuing. Given the size of the elephant the expectations were pretty
high. Everybody took their own precautions and were watching it from
far.
They waited and waited and waited. Just like we all did for the
Apple’s event to start on October 4, 2011. Then something happened. It
was insignificant. Everybody were looking at each other : Is that what I
think it is? Was that it? To be sure, the villagers came closer and
closer. Then elephant went on for one more time. That was it. And it was
no different. It was like any other. It was normal. Villagers were
mighty disappointed.
The elephant story perfectly reflects the mood of what happened at the end of Apple event.
For a company like Apple which is expected to throw innovation after
innovation, iPhone 4S was a mighty disappointment. First 45 minutes went
on about Apple’s stats on $3 bn it paid to the developers, 250000 iOS
devices sold, 78% market share in the tablet market and all of its Mac
goodness.
Then there were two lousy apps. One sends greetings as post cards to
China and the other is some location based friend finding stuff. Then
the event moved on to some more Apple ego boosting and then came Siri,
the personal assistant which can recognize your voice.
Siri will be available with iPhone 4S only, which by the way is the
greatest iPhone ever as per Apple. What iPhone 4S got is a slightly
better camera, slightly better battery, a faster processor and a faster
graphics engine. A slightly better iPhone 4
is not what we expected out of this event. The fact that iPhone 4S can
record videos in 1080p was magnified. I fail to understand why.
I have written 1080p many a time for most of the high-end Android
phones. I’m not sure what’s the big deal anyway. I can go on for 1000
more words but the only way to sum it all succinctly is with this :
Apple’s event on Oct 4, 2011 and the iPhone 4S turned out to be an elephant’s fart.
One thing is clear though. Apple is clearly not interested in this event. May be we shouldn’t be interested in Apple either.
Should we be checking out the next Apple event? Let’s ask Siri.
Siri…. Siri…. Siri you there?
Looks like Siri is pissed too.
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