Yahoo Mail Home displays Full-page Fastrack Ad [Desperation?]

I visited Yahoo Mail probably after a few months as my amazon account is attached to it and mails come to that email ID. However, I was taken by surprised when the page loaded – I was a bit confused for couple of seconds wondering if I landed on “Yahoo typo” homepage. But that was not true….

Here is the Yahoo Mail Homepage which was presented to me!

Yahoo Mail had a full homepage advertisement of Indian brand - Fastrack . The ad diverted me to their Facebook page. I am assuming that this ad will be shown only to users from Indian sub-continent and even then Fastrack is guaranteed of hundreds of thousands if not millions of Facebook Fans.

Fastrack being a youth brand, seems to be on a big ad-spending spree just before the Valentines day and this Yahoo homepage mail campaign is a great way of capturing huge number of fans.

However, I am surprised that Yahoo is accepting full homepage ads on probably one of its most popular pages in India – Yahoo Mail.

For me it comes across as a serious sign of desperation – what do you think?