Narendra Modi is king of Social Media, atleast as far as Politicians go. He is probably one of the top 10 politicians to have such a large online following. He has over 5.5 million followers on Twitter and Facebook alone! Check out some of the statistics that we collated couple of weeks back on Narendra Modi’s social clout.
And there is a reason for his social media success – unlike many others he has never “bought” followers or used sponsored stories or tweets to spread the message. All of his followers have come organically because of the efforts put by him and his team. They post every update, every announcement online and at the same time engage with the audience.
Here is an example: Currently voter registration drive is going on to ensure that every eligible voter can have their name of the list, especially the first time voters. Not having voter name of the list is one of the main reasons many cannot vote.
To push this, Narendra Modi has not simply tweeted about it, but has encouraged many famous personalities to spread the message. He has personally appealed to personalities like Amitabh Bachchan, Shahrukh Khan, Akshay Kumar, Sachin Tendulkar, Hrithik Roshan, Salman Khan, Priyanka Chopra, Deepika Padukone, Shashi Tharoor, Preity Zinta, Kiran Bedi,, Shri Shri Ravishankar and even Dalai Lama. Interestingly, he has tweeted this message even to Prime Minister’s office!
Dear @BeingSalmanKhan lets encourage voter registration among 18-24 yr olds. Large number of them unregistered. EC drive presently underway.
— Narendra Modi (@narendramodi) September 20, 2013
Dear @sachin_rt lets encourage voter registration among 18-24 yr olds. Large number of them are unregistered. EC drive presently underway.
— Narendra Modi (@narendramodi) September 20, 2013
Respected @DalaiLama lets encourage voter registration among 18-24 yr olds. Large number of them unregistered. EC drive presently underway.
— Narendra Modi (@narendramodi) September 20, 2013
With tweets to these personalities who themselves have huge number of following, Narendra Modi has ensure that not only his own, but millions of others who follow these personalities will get the message.
His 10 – 15 tweets can probably be the most effective channel of spreading this important message to millions, because most of the first time voters throng social media sites like Twitter and Facebook and follow atleast one of these celebrities!
It just goes to show how well Narendra Modi (and his SM team) understand the power of Social Media. Kudos to them!
What do you think?
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