When we talk about Indian brands that top Facebook performance, we’re
not really talking about who wins the race with statistics such as
number of likes, hits, traffic build up et al. We’re talking about the
strategies that they’ve got right and what they’ve done to hit the nail
on the head.
Let’s check out a few popular & successful Indian brands that top Facebook performance, in no particular hierarchy.
Top Brand #1: Tata Docomo
The melodious jingle of Tata Docomo
instantly caught on with the Indian audience from the very day the
brand was launched in 2008. With credentials like being the GSM arm of
Tata Teleservices Limited and the pioneer telecom brand to launch 3G
services in India, Tata Docomo has taken the cake from other telecom
providers in engaging more than 4 million users on Facebook.
In fact, the Docomo Facebook page even hosted a special graphic for
thanking their fans to help them cross the ’3 million mark’ for Facebook
Likes. Tata Docomo’s singular Facebook strategy has been linking all
their posts with their products – whether it is a Diwali greeting or the
recent F1 race. Their call to actions are extremely in-your-face and strong.
Check out a sample from their Facebook posts:
"When you wanna catch your favourite match but don’t have a TV
will your operator provide you the best sports experience right on your
phone?"
Top Brand #2: MTV India
If there is a brand that focuses entirely on Indian youth, it’s MTV
India. It’s surprising that in so many years, not a single other brand
has been able to develop engaging content for Indian youth.
With MTV Roadies, MTC Unplugged and MTV Splitsville topping the
charts amongst many other MTV reality television properties, its brand
engagement with the audience too is finding an increased scope. Offering
the latest in youth issues, Bollywood, cricket, contemporary music and
reality TV, MTV India has crossed the mark of having more than 2.9 million Facebook Fans and a daily average of thousand new likes.
Check out a sample from their Facebook posts:
"Cricketer Yuvraj Singh throws a googly! The cricketer has tied up
with sports brand PUMA for #love12 – an ecosystem for PUMA, Yuvi and
fans to reserve the 12th of every month, starting 2012 to having fun,
being creative and making a positive impact"
Top Brand #3: Kingfisher India
It isn’t very surprising to see this inherently social and friendly
alcohol product to be one of the popular Indian brands that top Facebook
performance. Generating extremely casual content to interact with its
beer loving customers, you’ll see flippant questions like ‘What do the
Good Times mean for you? or ‘What would you do if you were denied entry
to a party’ or some such. Well, chatty banter and models on the beach is
what the brand is all about, right?
Check out a sample from their Facebook posts:
"Seems like Diwali came in a night early with the Indian team
bringing out the fireworks last night! Victory. Redemption. Good Times."
Top Brand #4: Fastrack
This is one surprising name to appear on the list of Indian brands that top Facebook
performance. Since this brand’s launch in 1995, it has constantly
developed new products such as backpacks, hobos, sunglasses, sling bags,
messenger bags, duffels and gym bags.
And more importantly, since 2005, they doubled up on their internet
marketing with Facebook with a million fans by 2010. Fastrack organizes a
one day sale on Facebook and relies on word-of-mouth to be the sole
communication strategy to promote sales via the internet. With their
F***CK one day sale strategy, they ended up being completely sold out
with sales over more than Rs. 2 crores. Currently they are riding high
with close to 2.2 million Facebook Fans!
Check out a sample from their Facebook posts:
"All the talk is about Pole Positions these days and we at
Fastrack have our own take on that….We say forget the cars, the best
pole position is all about the grind!!"
Top brand #5: Vodafone Zoozoos
Vodafone Zoozoos
are the perfect example of a well laid out advertising campaign that in
turn influence online marketing strategies. Crossing the 2 million mark
of Facebook users, the Zoozoo Facebook page
too, cashes in completely on the ‘cute’ factor of the Zoozoos with
casual banter related to current events and cartoon images of Zoozoos
related to a specific post.
With contests and games galore, this Indian brand has held itself high as one of the top performing brands on Facebook.
Check out a sample from their Facebook posts:
"Super Zoozoo hovered above the track in the clouds and enjoyed the race. Did you follow the race?"
