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Thursday, October 13, 2011

New Car Launches feast on Festive Season in India!

2011 can be dubbed as the year of new car launches in India. Moreover, with the festive season of Diwali round the corner, most of the new car launches have been cluttered in the months of Oct-Nov. Even September saw buzzing activity with a spate of new releases from various automobile companies.

Audi A6

The most premium car launch has been Audi A6, which is also one of the most efficient vehicles in the business luxury car segment with a fuel efficiency of 18.9 kmpl. The new entry-level executive sedan has been priced at Rs.37.7 lakhs (ex-showroom Delhi).
image thumb6 New Car Launches feast on Festive Season in India!
The vehicle’s 2.0 diesel engine generates 130 kW with displacement of 1968 cc. Audi A6 is built from hybrid material, tagged as ‘Audi Ultra’ technology. The car boasts of some exquisite multimedia functions as well.

Skoda Rapid

Coming to C+ Segment sedan cars, Skoda is all set to roll-out its compact entry-level sedan car ‘Rapid’ in direct competition with the popular Maruti SX4 and Honda City. The compact sedan, which is expected to leverage on the Vento’s platform, will be priced in the range of Rs.7 lakh to Rs.9.30 lakh.
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Its 1.6-liter engine will provide a maximum output of 105 Bhp and 153 Nm torque. Rapid will be the first car from Skoda to be designed keeping in mind the needs of Indian customers with high degree of localized manufacturing.

Mahindra XUV500

At Rs.10-13 lakh price range, you can now buy a sturdy Mahindra XUV500 in the sports utility vehicle (SUV) segment. This monster vehicle is powered by MHawk engine with 5th generation variable geometry turbocharger.
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The Mahindra SUV sports a  much superior interior and exterior looks, a big change from its traditional image as manufacturer of tough utility vehicles in heavy category. The exterior comes with a cool LED-day light running lights, delightful aesthetics and marvelous looks provided by honeycomb grill.

Honda Brio

With its dwindling brand value of Jazz, City, Civic and Accord, Honda SIEL is all set to lure small car segment buyers in India with its new Honda Brio, powered by 1.2-liter advanced i-VTEC engine, in the price range of Rs.3.95 lakh onwards.
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The Indian JV Honda Siel Cars Limited has nurtured this car by imposing cost controls, maximizing production efficiencies and savings administered by higher degree of localization, to engage in price competition with the popular Hyundai i10. As a part of festive offer, Hyundai’s i10’s era model is now available at a price of Rs.4.20 lakh on-road in Mumbai.

Nissan Sunny

The new Nissan Sunny sedan was launched on September 20. Nissan’s starting range sedan has been equipped with 1.5-liter DOHC 16 valve engine providing 99 bhp and 134 Nm petrol engine with a five speed manual transmission for all variants.
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The Sunny sedan has been priced at Rs.5.78 lakh for its base version; and inches up to Rs.7.68 lakh for its topped-up version. The petrol version of the car is capable of delivering a fuel-mileage of 16.5 kmpl.

Hyundai Eon

With the recent launch of Hyundai Eon, the South Korean automaker has jumped in direct competition with Maruti’s highest selling four-wheeler car, Alto, in the compact car market share. Hyundai’s futuristic small car definitely has an edge over Maruti Alto in terms of  interiors, jazzy looks and advanced use of technology.
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Priced in the range of Rs.2.5 to 3.8 lakh, Hyundai’s new A-Segment car will be powered by 814 cc IRDE petrol engine developing 56 bhp and 75 Nm of torque. The small car will provide a fuel-saving 21 kmpl of average drive.

RIP: Dennis Ritchie Dead At 70

                             Dennis Ritchie died at home this weekend after a long illness. I'm sure every "Unix" and "C" user will miss him.He was the key developer of the Unix and original developer of the C programming language.
                      
                              Dennis MacAlistair Ritchie was an American computer scientist notable for developing C and for having influence on other programming languages, as well as operating systems such as Multics and Unix. He received the Turing Award in 1983 and the National Medal of Technology 1998 on April 21, 1999. Ritchie was the head of Lucent Technologies System Software Research Department when he retired in 2007.

India to experience 4G services as early as Jan – to cost nearly as much as 3G!

                                 Yes, that’s what it looks like – According to the news appearing on TMI, mobile users in Indian states of Madhya Pradesh & Chhattisgarh may experience 4G services as early as January 2012.
3G has not taken off in India – Infact, many users (including yours truly) have moved back to GPRS / Edge internet even though 3G is available.
                                Although, telecom providers are offering attractive discounts and schemes on 3G services, the adoption rate has been quite low. One of the main reasons being extremely poor & erratic speeds, that also affects basic voice calls.
augere India to experience 4G services as early as Jan   to cost nearly as much as 3G!

                                Now, even as 3G services is struggling with its adoption rate, Augere Wireless Broadband India, who bagged BWA spectrum for those 2 states are planning to launch 4G services in Bhopal by January and by April in 14 cities of Madhya Pradesh & Chhattisgarh. Augere Wireless will be offering 4G broadband services under their “ZOOSH” brand.
                                  Incase, you are not aware – 4G stands for fourth generation of mobile communication technology  through TD-LTE (Time-Division Long-Term Evolution), which will enhance user’s experience of faster wireless broadband including web, online gaming and video streaming even while on the move. It essentially provides much faster internet speeds as compared to 3G services.
                                    The TMI article also states that the 4G services will be priced nearly equivalent to what users they pay for existing 3G data services. In my personal opinion, the cost of HAS to come down for users to adopt these services, be it 4G or even 3G. The prices are just too high for most of the mobile users.
And one of the most important aspects for 4G adoption will also depend on 4G enabled mobile handsets – Currently, we don’t even have a single 4G enabled handset being sold in India.
                                      It is going to be interesting to see when & how other BWA spectrum holders will launch their 4G services. Reliance is the only one who have Pan-India BWA license. Other companies who hold BWA spectrum include Aircel (8 circles), Tikona Wireless (5 circles), Airtel (4 circles) and Qualcomm (4 circles).

What’s your take? Do you think 4G services will get popular in India?

5 tips for using Youtube effectively for your business

                           Are you using YouTube videos for your business just by uploading videos like an average user? You need to realize that YouTube is not just any other video hosting platform. It has many powerful tools that you could use to generate traffic on your website and promote your business.
If you are using YouTube to promote your business, make sure you use the following tips.
youtube business 5 tips for using Youtube effectively for your business

Upload a variety of videos frequently

                              A great way to promote your products, services and business as a whole is to create videos that range from showing viewers how to use the product, podcasts from non-confidential meetings, slide presentations, interviews with customers as their testimonials and so on.
Maintain interactivity by giving regular video responses, hosting contests, polls, giving out freebies etc.                               
                                Create a playlist of related products or services grouped together so that a viewer is automatically directed to one video after the other.

Make a customized YouTube channel

                                  If you are randomly uploading your business videos on YouTube, you’re making a terrible mistake. It is extremely important to represent your business logo, color, aesthetic, formal details etc together on a YouTube channel. They go a long way in business branding and brand recall!
                                   The best part about using a channel is that users can subscribe to it and receive email alerts and reminders about every single update that you may have posted. A Youtube Channel is a great packaged way of representing your all the details of company on Youtube at once.

Promote and embed your YouTube links on other forums

                                 You may have a fantastic regular updated channel, lots of amazing videos and interactive business content, but all that is no good until you have people watching it. You must aggressively embed and promote your YouTube URLs in other related forums and through advertising.
A great way of using YouTube for your business would also be to embed your company’s YouTube channel in your email signature. Tweet about your YouTube videos and Facebook them regularly. If your followers see your active participation with YouTube, there are more chances of your videos being watched.

Use YouTube’s lesser known features

                                   YouTube is power packed with innovative features such as annotations, which is the text that you can place within the video, YouTube Insight which will display your channel’s performance in detail, AudioSwap, Language Options, Quick Capture and much more.
Also, you must follow YouTube’s official blog and ‘TestTube‘ to make use of their new and upcoming services regularly.

Don’t miss out on the details

                                  Are you missing out on the small details of YouTube such as adding tags to your videos, enabling comments, writing video captions, using keywords in your description text, placing your videos in the correct categories and so on? If you think these details are small enough to be ignored, you’re wrong. You will be able to generate traffic and promote your business only when you make sure that you’re utilizing the power of YouTube in every possible way.
                                     The statistical importance of YouTube is so high that it is impossible to ignore it as a medium to promote your business. With Billions of people spending an average of a few minutes a day on this popular video hosting service, you can take your business to the next level if you harness the power of YouTube effectively.
Take a look at this Youtube Infographic which was released few months back by Google!

Youtube Infographic

Youtube Infographic 5 tips for using Youtube effectively for your business

Are you convinced now that Youtube is a indispensable tool for your business ?

Apple’s iOS 5 launch on Oct 12

                            iPhone’s iOS 5 new operating system launch date is set on October 12, that will be made available on popular Apple devices such as iPhone 4, iPad and next-generation iPod Touch music players. Moreover, even iCloud, Apple’s cloud-based service offering, will also be made available for download for users on the same day.

Official Facebook App for iPad users FBapp thumb 150x150 Buzzing News: Infosys Results, PSLV C18, August IIP & Sept Exports data & Apple iOS 5 launch date!

FBapp thumb 150x150 Buzzing News: Infosys Results, PSLV C18, August IIP & Sept Exports data & Apple iOS 5 launch date!
                          Facebook has released its iPad application on popular demand, to allow the tablet users to connect with its social network in a tablet-friendly version of the website. The newly launched software will enable users to navigate through high-resolution photos, games, chat with friends and update their status without any systemic hiccups.

Infosys cheers market by Q2 numbers

                                This time around, IT bellwether Infosys announced above-expectation earnings at Rs.1906 crore, up 9.72%, to completely stump the street estimates, despite deteriorating macroeconomic scenario globally. India’s No.2 software service exporter also announced an interim dividend of Rs.15 per share. The company has revised its FY12 guidance to Rs.33501-34088 crore in rupee terms.